Program Outcomes:
Students completing a major in marketing are prepared to function as creative leaders in society. Students who major in marketing will demonstrate knowledge and application of marketing principles and will demonstrate the skills necessary to present marketing data in a clear and convincing manner. They will be well prepared to pursue a career in marketing, to continue their education in graduate school or to enter professional programs such as law or public administration.
Student Learning Outcomes
Students majoring in Marketing will be able to:
- Communicate effectively in both written and oral forms
- Demonstrate basic analytical and quantitative techniques for problem solving
- Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to marketing problems
- Identify ethical implications of the marketing arena and responsibilities toward suppliers, employees, and customers
- Apply technology to marketing situations using computer tools and software
- Work effectively in teams and understand the role of the marketer as a member of the management team
- Have increased awareness of global economic and cultural influences on marketing based decisions