Educating a diverse population in the liberal arts

For personal, professional and global responsibility

In the tradition of the Sisters of Notre Dame

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Marketing Major

Program Outcomes:
Students completing a major in marketing are prepared to function as creative leaders in society. Students who major in marketing will demonstrate knowledge and application of marketing principles and will demonstrate the skills necessary to present marketing data in a clear and convincing manner. They will be well prepared to pursue a career in marketing, to continue their education in graduate school or to enter professional programs such as law or public administration.

Student Learning Outcomes

Students majoring in Marketing will be able to:

  • Communicate effectively in both written and oral forms
  • Demonstrate basic analytical and quantitative techniques for problem solving
  • Use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to marketing problems
  • Identify ethical implications of the marketing arena and responsibilities toward suppliers, employees, and customers
  • Apply technology to marketing situations using computer tools and software
  • Work effectively in teams and understand the role of the marketer as a member of the management team
  • Have increased awareness of global economic and cultural influences on marketing based decisions
Business Administration Core Courses + 21 credits in the
following courses:

BU 301 Consumer Behavior
BU 375 Marketing Research
BU 380 Sales Management
BU 385 Marketing Management
BU 390 Advertising
BU 450 Global Marketing
Including one of the following courses:
AR 209 Black and White Photography I
AR 223 Graphic Design I
CA 220 Newswriting
CA 323 Media Writing
CA 403 Public Relations
IS 243 Multimedia Development
IS 245 Website Design and Development