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| | What is Competitive Intelligence? | Job Market | | Competitive Intelligence Certificate | | Competitive Intelligence Certificate - Course Information | Notre Dame College is proud to work in cooperation with members of the Society for Competitive Intelligence of North East Ohio to offer a “cutting edge” certificate for the Ohio business community.
| Back To Top | What is Competitive Intelligence?Competitive Intelligence analysts provide knowledge to pilot a company towards competitive success while maintaining the highest ethical standards. Awareness of the latest developments in information gathering, analysis, and dissemination as well as networking is a vital component of the CI field. “While some decision makers may attempt to sail blindly through the global marketplace, it is the duty of the trained CI professional to show them alternative courses that will avoid potential dangers, and to take advantage of the tactics and strategies that lead to bottom-line success. “ (Society for Competitive Intelligence Professionals) | Back To Top | Job Market:The expansion of the economy into a global marketplace has changed the landscape for many business and marketing individuals. The need to understand the world of competitive business and gather information in an ethical manner is essential. Large and small businesses, local, national, and international, are asking their marketing staffs to research, analyze, and predict the future competition to their product. | Back To Top | Competitive Intelligence CertificateWhy Our Certificate?Notre Dame College’s Certificate in Competitive Intelligence is cutting edge. Just as the college was first in Intelligence Analysis for Homeland Security in Ohio, NDC is meeting the challenge for today’s business, by offering this unique program for business and marketing personnel.It is timely, flexible, tuition friendly, and is taught by local competitive analysts. Our Program Will:
Courses: (Required)
Optional Elective:Admission Prerequisites:Minimum requirement is a bachelor’s degree in business, marketing or related field. Continuing Education/College CreditUndergraduate college credit OR Continuing Education credits Opportunities to meet adult needs.
| Back To Top | Competitive Intelligence Certificate - Course InformationCompetitive Intelligence in a Global MarketplaceMarket research has existed in the corporate world for many decades as a tool for guiding business strategy decisions. In the hyper-competitive global marketplace, the corporate world finds itself battling for survival. Business or competitive intelligence (CI) is a key focal point for executive decision makers. This course provides a solid foundation in business/competitive intelligence by exploring the information gathering and analysis process. Ethical behaviors associated with information gathering, the U.S. Economic Espionage Act of 1966, information management and reporting techniques, for establishing an internal business/competitive intelligence function, are covered. Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours Text(s): | Back To Top | Writing for Business Intelligence AnalysisThe ability to effectively communicate information is a critical skill in the field of intelligence analysis. This course allows students to practice their writing and briefing skills through extensive use of practical exercises. The hallmarks of good intelligence writing and briefing—accuracy, brevity, and timeliness—are fostered in a hands on classroom environment. Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours | Back To Top | Research and Business Decision Making for Competitive IntelligenceThis course highlights and develops capabilities in the secondary and primary collection and research techniques of most benefit to the CI Analyst. The primary techniques include elicitation (bracketing, denial, open ended questions, etc.) and interviewing skills, both by phone and in person. Secondary research techniques and sources are also included in this course from identifying the best sources for specific types of requirements either in online proprietary sources (Dow Jones/Factiva, Datamonitor, Dun and Bradstreet, Lexis-Nexis, etc.) that require purchasing access or reports as well as web-based (EDGAR, news feeds) and Internet sites including the search engines. (Google, AskJeeves, etc.) In addition, the ethical considerations with each of the types of research are covered. Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours Materials Fee: $40 | Back To Top | Analysis Techniques for Competitive IntelligenceMany organizations are striving to uncover opportunities to enhancing income, improve competitive positioning, expand market share, and enact effective change. A highly effective Business Intelligence operation can be an important catalyst in addressing certain of these issues. This course will focus on varying methodologies, tools and practices such as Porter’s Five Forces, SWOT and Financial Analysis needed to undertake this crucial analytical phase. Program will review important conceptual underpinnings, with specific emphasis being placed on practical approach, developing the human network, and application of qualitative evaluation. Particularly prominent is how analysis is used in the fact-based, decision-making process. Curriculum will also highlight differences and overlap between strategic versus tactical analysis. Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours Text(s): | Back To Top | Independent Study & Executive Briefing for Competitive IntelligenceThe independent study project will require the integration of previous coursework into a written project directed by a faculty member. A topic related to the field of intelligence must be approved by a faculty advisor. Students are required to meet periodically with their faculty advisor during the course of the research. A paper of high academic quality will be the final product. A formal presentation of the paper before a small audience will allow students to practice their intelligence briefing skills. Prerequisite: Completion of IP351, BU250, IP253, BU352 or INT1001, MGT1006, MGT1007, MGT1008 Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours | Back To Top | Terrorism (Optional Elective)Terrorism as a form of political violence has taken “center stage” around the world and constitutes a significant threat to the security of all nations. This course examines the nature and extent of international terrorism and focuses on the mechanisms used by governments and their security agencies to detect and prevent acts of terrorism. The role of intelligence in law enforcement and national security anti-terrorist efforts is examined in the context of current affairs. Selected case studies will address the motives, tactics, and financing of terrorist groups operating today. Undergraduate Credit: 3 semester hours Continuing Ed. Credit: 40 contact hours Text(s): | Back To Top | |
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