Public Relations

57 Credits
Program Goal:

Through an applied approach to the field of communication, coursework in usual practices and key skills will prepare students for entry level positions in public relations for businesses and non-profit organizations.

Core Communication Requirements (21 credits):
CA 201 Interpersonal Communication 
CA 250 Mass Communication 
CA 374 Presentation Techniques 
CA 376 Intercultural Communication 
CA 380 Organizational Communication
CA 401 Communication Theory 
CA 495 Cooperative Education (3 cr.)

Public Relations Requirements (18 credits):
BU 390 Advertising 
CA 220 Newswriting 
CA 323 Media Writing 
CA 324 Advanced Media Writing 
CA 403 Public Relations 
CA 410 TV/Radio

Six of the following (18 credits):
AR/CA 209 B/W Photography
I AR 223 Graphic Design I 
AR 224 Graphic Design II 
BU 230 Marketing Principles 
BU 235 Management Information Systems 
BU 240 Management Principles 
IS 243 Multimedia Development 
IS 260 Computer Decision-Making Applications 
EN 210 Critical Writing 
EN 314 Workshop in advanced Grammar
EN 318 Creative Writing 
CA 212 Oral Interpretation
CA 305 Film Studies 
CA 309 Acting and Directing 
CA 313 Event/Play Production Apprenticeship

Recommended Coursework: 
AR 221 Basic Design (= GER in fine arts) 
MA 221 Statistics I (=GER mathematics) 
PY 201 General Psychology (= GER social science)