Home
share

Marketing Major

Program Outcomes:
Students completing a major in marketing are prepared to function as creative leaders in society. Students who major in marketing will demonstrate knowledge and application of marketing principles and will demonstrate the skills necessary to present marketing data in a clear and convincing manner. They will be well prepared to pursue a career in marketing, to continue their education in graduate school or to enter professional programs such as law or public administration.

Requirements:
Business Administration Core Courses + 21 credits in the
following courses:
BU 301 Consumer Behavior
BU 375 Marketing Research
BU 380 Sales Management
BU 385 Marketing Management
BU 390 Advertising
BU 450 International Marketing

Including one of the following courses:
AR 209 Black and White Photography I
AR 223 Graphic Design I
CA 220 Newswriting
CA 323 Media Writing
CA 403 Public Relations
IS 243 Multimedia Development
IS 245 Website Design and Development