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Sports Events, Sponsorship and Promotions

Course Prefix: 
BU
Course Number: 
348
Course Credits: 
3

An analysis of techniques and strategies for publicizing and marketing sport and recreation programs. Focus on public relations and promotion, factors affecting consumer behavior, market management and development of information and marketing plans. Prerequisites: BU 230, BU 270.

Events

May
05
May 5
12:00 PM
Thursday May 5, 12:00pm
Performing Arts Center
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