Marketing Research

Course Prefix: 
BU
Course Number: 
375
Course Credits: 
3

Fundamentals of collection, analysis, interpretation, presentation and application of data for the solution of marketing problems. Survey research and experimental design with emphasis on problem definition, research design, primary and secondary data collection, sampling, statistical analysis and decision making are presented. Prerequisites: BU 230, MA 221.

Events

Dec
11
December 11
8:00 PM
Sunday December 11, 8:00pm
Regina Chapel
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