Marketing Principles

Course Prefix: 
BU
Course Number: 
230
Course Credits: 
3

Introduction to the social foundations of marketing, the marketing management process, the role of marketing research, the analysis of market opportunities, the selection of target markets, and the development of the marketing mix. Prerequisites: EC 100, EC 201 or EC 202.

Events

Feb
24
February 24
7:30 PM
Friday February 24, 7:30pm
Connor Palace Theatre
Leave blank for all. Otherwise, the first selected term will be the default instead of "Any".
E.g., 02/24/17
E.g., 02/24/17