Marketing Principles

Course Prefix: 
BU
Course Number: 
230
Course Credits: 
3

Introduction to the social foundations of marketing, the marketing management process, the role of marketing research, the analysis of market opportunities, the selection of target markets, and the development of the marketing mix. Prerequisites: EC 100, EC 201 or EC 202.

Events

Sep
03
September 3

Mass

4:30 PM
Thursday September 3, 4:30pm
E.g., 09/01/15
E.g., 09/01/15