Marketing Management

Course Prefix: 
BU
Course Number: 
385
Course Credits: 
3

Emphasizes the decision-making role of the marketing manager in analyzing market opportunities, selecting target markets, and planning, implementing, and controlling marketing programs (product, price, distribution and promotion decisions) to reach those markets. Prerequisites: BU 230, MA 221.

Events

Mar
23
March 23
10:00 AM
Thursday March 23, 10:00am
Falcons' Nest Gallery
E.g., 03/23/17
E.g., 03/23/17