Global Marketing

Course Prefix: 
BU
Course Number: 
450
Course Credits: 
3

Modification of basic marketing concepts to the global perspective. Differences among markets due to geography, culture, politics, economics, government laws and regulations, and commercial policy and trade practices are emphasized. Prerequisite: BU 230.

Events

Apr
30
April 30
8:00 PM
Sunday April 30, 8:00pm
Regina Chapel
E.g., 04/30/17
E.g., 04/30/17