Consumer Behavior

Course Prefix: 
BU
Course Number: 
301
Course Credits: 
3

The decision-making processes which consumers use in selecting and purchasing goods and services and the psychological, sociological, and cultural factors which influence these decisions. An analysis of the marketing mix with strategies and policies in a behavioral context is covered.

Events

Feb
06
February 6
4:30 PM
Saturday February 6, 4:30pm
Clara Fritzche Library (First Floor)
E.g., 02/06/16
E.g., 02/06/16