Consumer Behavior

Course Prefix: 
BU
Course Number: 
301
Course Credits: 
3

The decision-making processes which consumers use in selecting and purchasing goods and services and the psychological, sociological, and cultural factors which influence these decisions. An analysis of the marketing mix with strategies and policies in a behavioral context is covered.

Events

May
22
May 22
4:00 AM
Tuesday May 22, 4:00am
E.g., 06/22/18
E.g., 06/22/18